She's That Founder: Stop Being The Bottleneck and Leader Smarter with AI

127 | Female Founders Stop Carrying Marketing When AI Becomes the Team w/Pam Langord (Part 2)

• Season 2 • Episode 127

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Are your marketing systems secretly built for burnout?

If you’ve ever ghosted your own funnel because it felt like a second full-time job, you are not alone and you’re not broken.

In this Part 2 convo with Simply Magic Marketing’s Pam Langord, we dive deep into how neurodivergent and creative founders can use AI-powered systems without losing their voice, their mind, or their weekends. Pam shares how she built a virtual 12-person AI marketing team (yes, really) and how you can plug into it even if you’re allergic to funnels, tech, or rigid strategies.

“Marketing should feel like support, not suffocation.” — Pam Langord

Whether you’re ADHD, CEO, or all of the above, this episode is a masterclass in building marketing that works with your brain, not against it.

Suzy the Skeptic is Pam’s gift to you a mini version of her most powerful AI content editor.

Suzy will:

  • Identify trust-breaking phrases in your copy
  • Score your content for clarity and conversion
  • Help you write stronger, more persuasive content without rewriting your voice

Grab Suzy here and let her tighten your next email, sales page, or post.


What You’ll Learn

  • Why guilt—not gaps—is what’s actually holding back your marketing consistency
  • How Pam’s HEART framework makes automation feel personal and powerful
  • The easiest way to train AI to sound like you (and never like a bro marketer)
  • What an AI-powered marketing team looks like—and why it’s more accessible than you think
  • How to find the trust breaks in your content that are secretly killing conversions


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Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

She’s That Founder
126 | Female Founders Waste 20 Hours Weekly On Marketing Until They Do This With AI w/Pam Langord

Dawn Andrews: If AI hasn't made your business feel lighter yet, that's not because you're using it wrong. It's because leadership has to come first and a really good funnel.

 Hey, hey, hey, you're listening to She's That Founder, the show that helps ambitious women stop drowning in decisions and start owning their CEO seat with a little AI magic.

It's Dawn Andrews. Here I am here with my homegirl Pam Langer from Simply Magic Marketing. She is my business bestie, and in this episode we're talking about how to use systems and AI to reduce pressure. Instead of increasing it when it comes to your marketing, and we're also talking about what actually works for ADHD and neurodivergent founders and how to build marketing that runs without demanding constant founder attention.

I just wanna tell you a little bit more about Pam. Pam's company. Simply Magic Marketing helps founders stop being the bottleneck and build marketing systems that actually work for them. And especially for brains that don't thrive on rigid, one size fits all advice. So welcome back, sister. I'm glad you're here.

Pam Langord: Let's do this thing,

Dawn Andrews: part two. I'm so excited because we talked about in part one, we talked a lot about the pain points that people and founders especially have around marketing. do you wanna recap real quick, like what do you see from your seat when it comes to founders and marketing, and especially neurodivergent ones?

What are they struggling with?

Pam Langord: They're struggling a lot with guilt. Of not being able to do all the things.

Dawn Andrews: Yeah.

Pam Langord: That is probably the biggest one I see. And when a lot of it is self-inflicted, I feel so bad. It's giving them permission to let go

Dawn Andrews: Then we build the systems that let them do what they are so brilliant at.

For sure. Well, and when it comes to systems, we don't design them, or good systems aren't designed to force discipline. So, you know, if you're a creative founder that likes to bumblebee from flower to flower. The idea of discipline or a system, I think to our ears sometimes feels like, ugh, nope.

You know, don't wanna do it. It feels like more work in a way instead of less. In the system that you're gonna share with us today, what do you think makes a system human or AI supported, feel supportive rather than suffocating?

Pam Langord: Awareness is the word that comes to mind.

Dawn Andrews: Okay.

Pam Langord: And we talk about, you know, training ai, to be in our voice. Well, you can also train AI to understand your, particular quirks,

Dawn Andrews: Okay.

Pam Langord: And how to support that. But you're not going to get that, you know, from just, chat GPT or Claude and a couple of prompts.

Dawn Andrews: Yeah,

Pam Langord: and this is where going from just dabbling in AI to using AI really as a support tool makes the difference.

Dawn Andrews: I love it. Well, so I mean, let's just get right into it. I have had the honor of being behind the scenes with you as you were building out this whole system. Can you describe what it is that you've built that is so helpful to founders and why you built it?

Pam Langord: I actually built it for me first. ' cause as a founder it's so funny because we're always so great at seeing what's going on with other people and we're so bad at identifying it in ourselves.

Dawn Andrews: Yes.

Pam Langord: And even when we do fixing it is something totally different as well.

Dawn Andrews: Yeah.

Pam Langord: So I originally built it for myself and it came out of wanting to employ my heart framework across everything I do.

Dawn Andrews: Tell me about your heart framework

Pam Langord: the heart framework was my answer to funnels.

Dawn Andrews: Okay. '

Pam Langord: cause you can build marketing and funnels and a business with heart.

Dawn Andrews: Mm-hmm.

Pam Langord: And heart is just an acronym for Human First. Empathy messaging, authentic automation, and when I mean authentic, it's automation that works for you that you need and not what everyone told you.

Dawn Andrews: Hmm.

Pam Langord: Our is relationships over revenue because that is what this whole market is all about.

Dawn Andrews: Mm-hmm.

Pam Langord: The last one is trust your voice and tweak and test.

Dawn Andrews: I kind of wanna cry as you lay out that framework, I feel very understood because obviously like we talked about in our previous episode, if you haven't listened, go back and listen.

But in our previous episode, you know, marketing is meant to generate leads that bring in business I appreciate that, but I, at least in my world, I'm a very heart-centered human. I work person to person, human to human. I'm not selling a thing to somebody that I never see that then picks it up off the shelf and buys it and walks out the door.

 my work is with people and in personal, you know, challenging situations. So what you just described, I feel like. Speaks to me in the way that I would like to market. So thank you for sharing that heart framework. Okay, keep going. Tell me more about the whole system that you built for yourself.

Pam Langord: Yeah, so I struggled with how best to do this and at the end of the day I realized it's understanding me and my client at the core of sales because it is relationship. I looked at the places I needed help because as good as we are, we're not great at everything.

Dawn Andrews: Yep.

Pam Langord: And so I started building custom GPTs and custom AI tools that as their knowledge base.

Was baked in not only my heart framework, but to drill down multiple layers of my ideal client. Not just the demographics, not just you know, who they follow on podcasts and all of that, but the things that they don't even recognize in themselves. And so I created this GPT to help me with that. For each of my offers and did a deep dive.

 And then I realized I need all my other gpt to understand this.

Dawn Andrews: Mm-hmm.

Pam Langord: And I was like, okay, how do I do that? And so I created this entire team GPTs that, no. each other exists in their knowledge base.

So I baked in a team, DNA, and if they don't know about the avatar, the business, the offer, the voice, they ask for it.

 It's the first thing they ask for.

Dawn Andrews: Mm-hmm.

Pam Langord: Is the context where so many people miss.

Dawn Andrews: Levy, I know you're out there listening. This is next level use of AI for marketing and understanding you and your business. And you may be thinking, okay, well great, now I have another big investment to make.

I have to have somebody build and craft all of this for me to even get the value of ai. I get that you might still be in the place where you're like, I just wanna type in a prompt and have it work. Well. That is why I brought Pam here to the show is because she's built the whole system for you.

Like it's already done. It's already ready. With a little bit of connection from you to be able to get it to work and to get the benefit of it, as she's gonna continue to share the stories about it with you the reason why I wanna make sure that you really get this, is that with what she's built, with this next level, she's built you a marketing team with all the different AI pieces that talk to each other.

So imagine having a group of four or 5, 6, 8 people that are focused on your marketing, that all are working together and playing together as a team. It's the digital version of that. It's the AI version of that, and. She's created it for you to make all of this so much easier for you. So as you listen into the rest of this conversation, I just want you to keep in mind what would it be like if all of that marketing mishegoss that you're feeling could be taken off your plate or drastically reduced because you had a team that didn't require HR benefits and a big overhead.

So I'm not suggesting that you fire your team if you have one. What I'm suggesting is that you can get a better depth of work aligned with your marketing message and brand voice and relieve some of this pressure and the inconsistency shame that you might be carrying around. So keep that in mind as we continue talking about this.

 Tell me about the team.

Pam Langord: The team is now 12 members.

Dawn Andrews: Okay.

Pam Langord: and as I think of them, we're adding to the team. You know, there's the core team and there's the basics I give everyone, which is my brand voice analyzer, which does a deep dive into your voice and then your. How would I describe Vela Your avatar?

Deep dive as well.

Dawn Andrews: Okay.

Pam Langord: Let me pull them up and name them because you know this was a team.

Dawn Andrews: Yes.

Pam Langord: So I wanted to make sure that I gave them all their own personality but all of this drives off of you being you. With your voice, your offers, and them knowing their specialties and when to hand off.

Dawn Andrews: Great.

Pam Langord: And one of the reasons I did it in chat, GPT, I didn't want people to have to learn a new platform.

Dawn Andrews: Yeah.

Pam Langord: I did not want to add that extra stress on to me both figuring out the programming and everything,

Dawn Andrews: Nobody needs another platform.

Pam Langord: And at the end of the day, it would be speaking to chat GPT anyway, as the underlying ai.

Dawn Andrews: walk me through it. So here I'm, use me as your example. So, hi Pam. Let's start working together. You're gonna help me with my marketing, who on the team gets to play first?

Pam Langord: That would be Valerie, your voice curator.

Dawn Andrews: Ooh. Okay, Valerie. Show me what you got. Yeah, so what does Valerie do?

Pam Langord: Valerie interviews you. And then asks you for several pieces of your content Okay. that you feel represent you best.

Dawn Andrews: Okay.

Pam Langord: And then she'll review them, maybe ask a few more questions depending on how much content she gets.

But also wants to know if you feel this is truly representative of you, or if you're looking to upgrade your voice in some way.

Dawn Andrews: Okay,

Pam Langord: so she gets a very clear picture of how you want to be seen or heard online.

Dawn Andrews: Love it.

Pam Langord: And then she actually kicks out a downloadable document that you could put into any ai.

That is your brand voice.

Dawn Andrews: Love it.

Pam Langord: Yeah. And it takes about 20 minutes.

Dawn Andrews: Isn't that amazing?

Pam Langord: And then

Dawn Andrews: we go into and we're building towards, like ultimately is it building towards a funnel? Is it building towards a marketing campaign? Yes to all of it? Like where do we net out at the end of using all of the team members?

Pam Langord: Oh boy. With a couple of extra that are in the works right now, the core team is basically getting your funnel in place.

Dawn Andrews: Okay.

Pam Langord: So there's a core team which has my two foundations, which is Valerie for voice and Bella for beliefs.

Dawn Andrews: Yep.

Pam Langord: And she does that deep dive into your ideal client psychology. And then the core team has a lead magnet maker, an email sequence creator, sales page writer, and a funnel auditor.

 And I put the auditor in because you wanna know what's working.

Dawn Andrews: Yeah.

Pam Langord: Or if it's not working, why? I added this team member, Audrey, the analyzer in, and with just those six, you could do as many funnels as you want.

Dawn Andrews: back in the olden days before ai, this whole process just coming up with your person, your voice, your offers, et cetera, and getting it into a funnel, like I've paid tens of thousands of dollars to outside consultants to be able to help me do and build that kind of work.

It took months like. 2, 3, 4 months sometimes to be able to build that out. And like I said, I'd get to the end of it and I'd be bored with it. And sometimes I wouldn't actually deploy it. Or if I did, I'd deploy it once, but then we wouldn't know what was working well or why not. And then my enthusiasm for going back to fix it would go and, you know, granted like this is a me problem, But It also is a, funnel and working with an outside team problem sometimes because of the amount of time and energy and investment that it would take to get there. And Pam, in solving this problem for yourself.

 You now have created digital team and systems for us to be able to employ this and then working with Simply Magic Marketing, be able to refine it.

Pam Langord: Yeah,

Dawn Andrews: That's what's going on here.

Pam Langord: Yeah. And that was the whole emphasis behind creating it for myself. And then I realized, I gave it to a client and she was like, oh my God, do you have more of these? I was like, well, yes I do.

Dawn Andrews: Like, as a matter of fact,

Pam Langord: matter of fact, I do. No, because we do run our business out of our brain.

Dawn Andrews: Yeah.

Pam Langord: And if nothing else, this helps get the stuff in your brain out and in a way that you can either deploy it yourself, hand it off to a team member, you know, like the sales page writer will ask you, what platform are you doing it on? I will lay it out that way for you.

Dawn Andrews: Oh my God. I'm like, I'm so ready.

Pam Langord: So you could just, I want

Dawn Andrews: mine. I want my team.

Pam Langord: You could just copy and paste, I'm all about making stuff easier both for me because, you know, at the end of the day, I'd rather be out playing, you know?

Dawn Andrews: Or

Pam Langord: stuck to my

Dawn Andrews: food because you're an amazing cook. Just FYI, everybody, Pam knows how to cook something, so I just want what I'm taking away from the conversation and you've only shared like a fraction of the team and tools that are here.

the digital team that you've created can help a founder get clear on their brand voice, get clear on who their ideal audience member is, get clear on the buying beliefs that they have so that all of the marketing that follows after speaks into those beliefs so that people are ready to buy.

 And then to set it up into a system that brings in leads and generates sales, right? Like that's the digital team that you've brought.

Pam Langord: Yeah, that is the core team in a nutshell.

Dawn Andrews: Amazing.I love it.

Pam Langord: For those who are out there who are solopreneurs, it also gives you someone to bounce ideas off of who already understands your voice, your mission, and your ideal clients, and can give you objective feedback instead of your mom who loves everything you do.

Dawn Andrews: or your friends who are not in the particular space that you're in and don't understand, like, don't even understand the concept of a funnel to begin with.

Pam Langord: No. It's like most of my friends have zero idea of what I do for a living. Family has zero concept.

Dawn Andrews: Meanwhile, you're out there changing lives for people.

Pam Langord: Exactly.

Dawn Andrews: Well, so when you think about this team that you've built. Obviously you built it for yourself first, but who's it best for? Like who really benefits from this?

Pam Langord: This is for the founder who probably does have at least a va.

Dawn Andrews: Okay.

Pam Langord: That they can hand off stuff to, or a small team because it fills in gaps.

If you have a gap, you just go to that virtual team member, like I have Oliver, who's all about offer packaging.

Dawn Andrews: Mm-hmm.

Pam Langord: And is a whiz at, you know, what? Bonuses would be great with it, or if you want an ascending ladder of value

Dawn Andrews: mm-hmm.

Pam Langord: Helping you brainstorm that. Often you don't have someone on your team who can do that work with you.

Dawn Andrews: You're the lone strategist and surrounded by implementers.

Pam Langord: Yeah.

Dawn Andrews: Yeah.

Pam Langord: And then there's always my favorite, Susan. I have shared Susan with Dawn in the past.

Dawn Andrews: It is one of the best GPTs I have ever used, and Susan, the skeptic, at least from my experience, like I have run emails, sales pages.

Offer stacks through this GPT and it's shown me where the holes are, where the trust is broken, how to improve the copy. Unless you're hiring an outside firm that specializes in this kind of material development. You are not an expert as a founder in what works, like what's working today in sales pages you don't have time for that, right?

 Or in what? The best way to put together an email campaign is like you don't have time to grow that expertise, and that's skeptic. Bot can take what you've created or what your team has created with you or for you and really fill in the blanks to make whatever it is. Richer, tighter, more effective. So, I mean, the tools that you're talking about, Pam, it's really, it's incredible what you put together.

 When you think about, a founder using them, what do you think the first win is? That they'll notice?

Pam Langord: Just the ease of putting together all the pieces for a campaign.

Dawn Andrews: Nice.

Pam Langord: There is a launch strategist bot that will map out all of the social and email. if you're looking at doing a three week campaign, here's every day and each time you want to post or send an email.

And what type?

Dawn Andrews: Amazing.

Pam Langord: I used to spend hours doing launch calendars.

Dawn Andrews: Oh yeah.

Pam Langord: I hated it.

Dawn Andrews: Well, and again, like unless that's your expertise, who has time for it? And yet, if you're building a business, you need to be able to know how to launch a service or a product, even if you're not an online business owner, selling courses, like I'm a consultant, so.

I still have my version of launches during the year that are sort of highlight moments of the types of consulting that I offer. So these tools are not just for people who have like an online course that they're launching a certain number of times a year. if you have any sort of service that you're marketing, it sounds like what you've created can work for those folks too.

Yes.

Pam Langord: Oh, totally.

Dawn Andrews: I love it.

Pam Langord: it's funny at the end of the day how similar the needs of all businesses are. We like to think we're unique and in our little niche, but at the end of the day, to be successful, you need the same things.

Dawn Andrews: Yep. Well, so how do people find you and get access to this digital team?

Pam Langord: Well, I actually have a gift

Dawn Andrews: I love a gift. What do you got?

Pam Langord: I'm going to give them Susan, the skeptic's little sister.

Dawn Andrews: Oh, okay.

Pam Langord: And Suzy bot does all of the great things, but at a bit of a higher level.

Dawn Andrews: Okay.

Pam Langord: Than Susan.

Dawn Andrews: Got it.

Pam Langord: so, so I wanna,

Dawn Andrews: Susie bot.

Pam Langord: You can have a Susie bot.

Dawn Andrews: Thank you.

Pam Langord: So any piece of content they put in, she's going to give the top three to five trust breakers.

Dawn Andrews: Okay?

Pam Langord: She's going to give them a score of where they rank on a scale of one to 10 in terms of trust and conversion.

Dawn Andrews: Love it.

Pam Langord: And even with Susie, she makes you a better writer because you learn the things that unknowingly.

I think that's the biggest thing about using the skeptic bots. Is things that you thought just sounded good or you say all the time subconsciously break trust.

Dawn Andrews: Yeah.

Pam Langord: You know, when you tell someone, oh, you're going to save hours and hours of time, everyone's brain instantly goes to, well, how many hours?

 Mm-hmm. Is there a range? Is it on everything?

Dawn Andrews: Is it for everybody or only on one type of thing? Yeah,

Pam Langord: Ex exactly. It's finding and identifying those things. Yeah. I love my little skeptic, so yes. I'm going to give you Suzy Skeptic.

Dawn Andrews: Excellent. Well, how do we get Suzy skeptic? We go,

Pam Langord: What's

Dawn Andrews: We do?

Pam Langord: You just go to the link and it's Pam Link live slash Suzy.

Dawn Andrews: S-U-S-I-E,

Pam Langord: correct.

Dawn Andrews: Pam link live slash Susie. Excellent. And it'll be in the show notes, girl, don't worry. We got you.

Pam Langord: Yep, we got you.

Dawn Andrews: Oh my goodness. I feel like we've covered a lot of ground in these two episodes, Pam, like going from, you know, thinking about leadership and how many decisions one has to make and how many hats one is wearing and.

Trying to be consistent with marketing and feeling like you're either chasing trends or dropping them because you have to turn around and handle the product service side of the business. And then, addressing, at least for me, and I think for many founders that. Attention span, shifting priorities, brains that we have that make us want to be founders, but also can get in our way when it comes to being consistent with our marketing.

 So thank you so much for bringing your expertise. Thank you for building the team and being willing to share it with us and for sharing our special gift. I'm very, very thankful.

Pam Langord: You betcha. This has been so much fun and yeah, you know, as a founder myself, I love being able to build things that I found so helpful for me.

And you know what? Somebody else might need it too.

Dawn Andrews: Thank you for your generosity, because you are not alone out there, Pam. I'm telling you.

Pam Langord: Yeah.

Dawn Andrews: We're all looking forward to sharing your digital team. Thanks for spending some time with me today.

Pam Langord: Oh, I loved it. Any time.

 All right, lovie, before you bounce, if marketing has been the thing you should be doing and also the thing you avoid, like a suspicious potluck casserole, I want you to hear me. You're not broken. You're not lazy. You're not bad at consistency. You're a founder with a real brain and a real business, and you don't need more pressure.

You need a system that carries the weight with you. So here's your move. Grab Pam's gift, Susie's skeptic and run one email, one sales page, or one post through it, just one. Let her show you the trust breakers you can't see because you're too close in your own genius. The link is Pam link live slash Susie, S-U-S-I-E, and it's in the show notes.

And if this episode felt like someone finally put words to the thing, you've been quietly dragging around. Good. That's your sign. Don't overthink it. Take the next right step.

Alright, lovey, go make your business feel lighter. I'll see you next time on. She's that founder.